Case Study: ForSight Robotics achieves market leadership in surgical robotics with Inkhouse

ForSight Robotics earns 55 media placements with Inkhouse

ForSight Robotics, an Israeli-based surgical robotics startup, faced the challenge of raising its profile in the U.S. market with no physical presence there. Their goal was to leverage a Series B funding announcement to build awareness among investors and the medical community, establish themselves as an authority, and position their president as a leading voice. They partnered with the vendor Inkhouse for strategic media relations and thought leadership services.

Inkhouse implemented a media strategy that secured an exclusive feature in Forbes and a broadcast interview on Bloomberg TV. By leveraging key company and investor voices, they built a narrative around ForSight's mission to expand global eye care access. This approach drove 55 media placements, significantly raising brand awareness. As a result, ForSight Robotics emerged as a recognized leader in ophthalmic surgical robotics.

ForSight Robotics