Case Study: EVgo builds range confidence and earns major media coverage with Inkhouse

EVgo generates 90 stories and 1.3 billion impressions with Inkhouse

EVgo, the largest public electric vehicle charging network in the U.S., faced the challenge of shifting consumer perception from "range anxiety" to "range confidence." To reach its target audiences, EVgo engaged the public relations firm Inkhouse to develop proactive media campaigns to support its announcements and broader communications goals.

Inkhouse developed a thought-leadership platform for the CEO and provided strategic media support for a major partnership announcement with General Motors. The solution included executive briefings and securing a high-profile interview. This strategy resulted in 90 media stories that generated over 1.3 billion media impressions for EVgo.

EVgo