Case Study: Amplitude builds post-listing momentum and media visibility with Inkhouse

Amplitude drives 125+ earned media pieces with Inkhouse after its direct listing

The customer, Amplitude, a leader in digital analytics, faced the challenge of building and maintaining media momentum before and after its Direct Listing. It partnered with the vendor, Inkhouse, for public relations support to educate key audiences and sustain excitement beyond that single milestone event.

Inkhouse implemented a strategy focused on media relations, executive thought leadership, and targeted campaigns. This resulted in over 125 earned media pieces in outlets like Forbes and TechCrunch, consistent earnings coverage, and a byline for the CEO in Fortune. The program successfully increased Amplitude's total coverage and broadened its brand awareness.

Amplitude