Case Study: Grey Goose elevates Instagram influencer content with Ink, Inc.'s native brand video

Grey Goose launches Instagram-native influencer video with Ink, Inc.

The customer, Grey Goose, faced the challenge of positioning its brand at the forefront of its target audience across numerous social media platforms and interest groups, a difficult task in practice. To address this, the vendor, Ink, Inc. Group, provided influencer marketing services to develop an organic co-promotion.

Ink, Inc. Group implemented a solution by leading the creative direction and strategy for an Instagram-based influencer video campaign in partnership with Vashtie Kola. They collaborated with production partner Inexora Media to create a vertical video asset with platform-native pacing and visual language, ensuring it felt authentic to the influencer's audience while meeting Grey Goose's campaign goals. The case study does not specify measurable results or quantitative impact of the campaign.

Grey Goose