Case Study: Fitwarm builds a more intimate U.S. audience connection with Ink, Inc. and Inexora Media

Fitwarm launches a Brooklyn-based eCommerce video with Ink, Inc.

Fitwarm, a designer dog apparel eCommerce brand, sought U.S.-based production for a commercial video series to better resonate with its domestic audience on platforms like Amazon and Walmart. The challenge was to create content that would build an intimate familiarity with the brand. They partnered with vendor Ink, Inc. for this commercial video production.

Ink, Inc. addressed this by co-producing the project with Inexora Media, developing the treatment, and managing an on-set production in Brooklyn. The solution leveraged a professional animal talent agency to cast canine models and was filmed by a Director of Photography on a Red Weapon camera. This domestic production approach was designed to communicate product quality and brand warmth directly to the target U.S. audience.

Fitwarm