Case Study: Santa Marina refreshes its luxury resort brand with INK Design

Santa Marina refreshes luxury resort branding with INK Design in 2017

Santa Marina, a Luxury Collection Resort in Mykonos, faced the challenge of unifying its master brand while creating distinct visual identities for its new venues, including the Oasis Pool & Lounge, Ginkgo Spa, and Colonial Pool Restaurant & Bar. They engaged vendor INK Design for a comprehensive brand refresh, identity design, and collateral.

The solution implemented by INK Design included a refined master logo and a suite of unique sub-brand logos, menus, brochures, and brand collateral, all designed with elegance and clarity. This approach successfully balanced the resort's legacy with its evolution, creating a cohesive yet distinct set of brand experiences. The project resulted in a sophisticated and unified brand presence for Santa Marina, enhancing guest engagement across both online and offline platforms.

Santa Marina