Case Study: Ovac achieves a refined luxury restaurant identity with INK Design

Ovac launches a luxury restaurant brand in 2017 with INK Design

INK Design was hired by Ovac Restaurant, a new luxury gastronomy destination within the Cavo Tagoo hotel in Santorini. The challenge was to create a distinctive brand identity that would stand out in Santorini's competitive culinary scene while remaining visually connected to the prestigious parent hotel brand.

INK Design developed the name "Ovac" by reversing "Cavo" and created a logo using thin, elegant typography to ensure visual continuity. The solution included designing gold-laminated menus and a textured print ad to convey luxury. Through this strategic naming and cohesive design, INK Design successfully established Ovac as a refined gastronomic destination worthy of its iconic setting.

Ovac