Case Study: Dover Fueling Solutions achieves greater media coverage and thought leadership credibility with INK Communications Co.

Dover Fueling Solutions boosts report coverage 50% with INK Communications Co.

Dover Fueling Solutions (DFS), a global provider of fuel and convenience retail technologies, sought to establish itself as an innovative thought leader. Their challenge was that trade media only wanted to feature insights from retailers, not from suppliers like DFS, making it difficult to build credibility and reach their target audience. They partnered with communications agency INK Communications Co. to make their expert thought leadership newsworthy.

INK Communications Co. developed a strategy centered on an annual consumer research report, the "Future of Fueling," which was launched at a key industry show. INK amplified the report through media relations, social media, and sales materials. The results included a 50% year-over-year increase in media coverage, reaching nearly 400,000 readers. INK's efforts also secured numerous on-site media briefings and significant social media engagement, successfully establishing DFS as a credible thought leader.

Dover Fueling Solutions