Case Study: CSID Builds Brand Awareness and Thought Leadership with INK Communications Co.

CSID - Customer Case Study

CSID, a cybersecurity and identity protection company, came to INK Communications Co. facing a common challenge in its industry: it had valuable behind-the-scenes technology that scoured the dark web for stolen personal credentials, but it could not publicly disclose how the technology worked. This made traditional tech media relations difficult and created hurdles for building brand awareness, customer acquisition, and market credibility in a highly competitive, skeptical space.

INK Communications Co. responded with a multi-channel, data-driven content and thought leadership program built around research, audience insights, and CSID’s own data. The agency created white papers, blogs, infographics, a podcast series, bylined articles, webinars, and speaking opportunities to establish CSID as a trusted leader. The approach helped drive measurable engagement, including 650 customer study downloads, 31K impressions from one tweet, and three seasons of Firewall Chat, while strengthening CSID’s brand value ahead of its acquisition by Experian Partner Solutions in 2016.

CSID