Case Study: BuildFax becomes a market authority with INK Communications Co.'s Housing Health Report

BuildFax boosts tier-1 coverage 300% with INK Communications Co.

BuildFax, a provider of property condition data, wanted to achieve consistent top-tier press coverage to establish authority. They partnered with INK Communications Co. to transform a one-page brief into a compelling, data-driven monthly Housing Health Report.

INK Communications Co. developed this repeatable report to nurture leads and attract media. The effort drove a 300% increase in tier-1 coverage and skyrocketed BuildFax's share of voice from 3% to 40%, significantly elevating its brand and contributing to its eventual acquisition.

BuildFax