Case Study: Widgety transforms from widget to API platform with Initforthe

Widgety rebuilds 80% complete platform into API with Initforthe

Initforthe partnered with Widgety, a travel content platform for the tourist industry, which was struggling with a technically unstable Ruby on Rails system that was not meeting business or customer needs and was prone to frequent crashes.

Initforthe completely rebuilt the platform, shifting its focus from a basic widget to a more powerful and flexible API. This solution allowed for the integration of additional content like cruise positioning and port authority intelligence, leading to an enhanced user experience, a wider audience, and increased subscription revenues for the client. Initforthe continues to provide ongoing support and development.

Widgety