INIT AG
4 Case Studies
Case Study: Eurex Frankfurt AG achieves a modern digital brand experience with INIT AG
A INIT AG Case Study
Eurex Frankfurt AG strengthens global digital presence with INIT AG across Europe, Asia and America
The customer, Eurex Frankfurt AG (a subsidiary of Deutsche Börse Group and one of the world's largest futures exchanges), sought to reposition its online presence to stand out from competitors. INIT AG was entrusted with providing a visual and technical facelift for its complex information portal, aiming to create a modern and consistent digital brand experience for its global stakeholders.
INIT AG implemented a solution by adapting the platform to a new corporate design and utilizing the CoreMedia Content Cloud for flexible content management. This included creating an intelligent product search and a one-domain concept to ensure a uniform experience for users across Europe, Asia, and America. The result was a strong, state-of-the-art web presence that boosted brand confidence and allowed Eurex to better reach its target audiences.
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