Case Study: Continental AG achieves unified internal and external communication with INIT AG

Continental AG reaches six information hubs with INIT AG and keeps navigation to three clicks

The customer Continental AG sought to strengthen its digital brand and improve both internal and external communications, which were previously fragmented across independent group and country platforms. To address this challenge, vendor INIT AG implemented a solution using the CoreMedia Content Cloud to create a new, globally uniform corporate website.

INIT AG delivered a unified internet presence and a new social intranet, both technically based on CoreMedia. The solution resulted in an intuitive website with information accessible in three clicks and an award-winning intranet that improved collaboration and broke down language barriers. The project received first place in the Intranet category at the Europe-wide Digital Communication Awards, showcasing the success of INIT AG's work.

Continental AG