Case Study: Beuth Verlag revolutionizes digital standards sales with INIT AG

Beuth Verlag modernizes its shop platform with INIT AG, serving 80% of standards digitally

The customer, Beuth Verlag, a subsidiary of DIN, sought to modernize its digital sales platform for distributing standards and technical literature. They partnered with vendor INIT AG to develop a new, future-proof e-commerce solution to enhance their competitive position, building upon their existing digital sales and content management strategy which utilized the CoreMedia CMS.

INIT AG implemented a completely modernized shop platform, reusing a flexible CoreMedia CMS framework for efficiency. The solution featured deep integration with third-party systems like DIN21 for real-time product data and the Prudsys Recommendation Engine for personalized suggestions. This resulted in an optimized, application-oriented shopping experience with a simplified customer journey, ensuring Beuth Verlag remains a step ahead in e-commerce.

Beuth Verlag