Case Study: Syster P boosts AOV by 18% with Ingrid

Syster P A/B tests the free delivery offer

Syster P, a jewelry brand focused on timeless pieces in recycled silver and 18k gold plating, wanted to maintain a premium delivery experience while solving a profitability issue in Norway. With Ingrid’s Delivery Platform, the company faced rising transportation costs that made free shipping on lower-priced orders difficult to sustain.

Using Ingrid’s Delivery Checkout and A/B testing for a free shipping threshold, Syster P split traffic between always-free shipping and free shipping on orders over 500 NOK. Ingrid helped the brand optimize its delivery strategy, resulting in an 18% increase in AOV and a 19.2 increase in ATV, based on real customer behavior and sales data.

Syster P

Hanna Holmberg

Creative Project Manager