Case Study: NA-KD boosts shipping revenue with Ingrid

NA-KD increases shipping revenue by 82%

NA-KD, the fast-growing Swedish fashion retailer, needed a better way to manage its delivery experience as it scaled. The company wanted to test whether its free shipping threshold was truly driving conversion and also experiment with different carrier services and their placement in checkout. Ingrid provided the delivery platform and Checkout tools needed to run these tests.

Using Ingrid Checkout and the Free Shipping Threshold feature, NA-KD soft-launched new delivery methods and A/B tested its shipping offer to gather data-driven insights. The experiment showed that raising the free shipping threshold increased shipping revenue by 82% without hurting conversion rates, helping NA-KD find a better balance between revenue and customer experience.

NA-KD

Olivia Friberg

Last Mile Coordinator