Case Study: Kronans Apotek boosts net margin by 11% with Ingrid Delivery Checkout

Kronans Apotek boosts net margin revenue by 11% and greener deliveries by 25% through A/B testing

Kronans Apotek, a Swedish pharmacy chain with over 320 locations, partnered with Ingrid and Conversionista! to improve delivery pricing and sustainability. The company was facing low order values that hurt profit margins, delivery costs that weren’t covered by product margins, and little customer incentive to choose climate-smart shipping options.

Using Ingrid Delivery Checkout’s built-in A/B testing, Ingrid and Conversionista! tested replacing the default free option with a greener delivery method and tried five delivery price combinations. The experiment led to a 14% drop in conversion rate, but an 11% boost in net margin revenue and a 25% increase in green delivery choices, helping Kronans Apotek drive more profitable and sustainable deliveries.

Kronans Apotek

David Wolgers

Head of Product Management