Case Study: Ideal of Sweden boosts conversion by 17% with Ingrid

IDEAL OF SWEDEN boosts revenue by 10% in the German market

IDEAL OF SWEDEN, a global fashion and lifestyle brand for premium phone accessories, wanted to find the best delivery strategy for the German market. The company was unsure whether offering free shipping would improve performance and turned to Ingrid Delivery Checkout to test the impact of shipping fees on conversion and revenue.

Using Ingrid, IDEAL OF SWEDEN A/B tested two delivery checkout setups: one with free shipping on all orders and one with a DHL Parcel delivery fee, with no coding or integration changes required. Ingrid’s testing helped verify that free standard shipping significantly improved results in Germany, driving a 17% conversion boost, 10% revenue increase, and a 6.57 AOV decrease, and the brand moved from test to live implementation in just a minute.

Ideal of Sweden

Christoffer Kjellberg

Head of E-commerce