Case Study: Apoteket boosts shipping revenue with Ingrid

How your e-commerce business can turn logistics into a real revenue driver

Apoteket, one of Sweden’s leading pharmacy chains, wanted to balance fast, free next-day delivery with profitability in a highly competitive market. Working with Ingrid and its delivery management platform, Apoteket faced losses on low-value orders and needed more specific delivery promises to improve conversion and customer satisfaction.

Using Ingrid’s Analytics, delivery experiments, and customizable checkout tools, Apoteket adjusted freight pricing, improved delivery precision, and optimized offers by order value and customer segment. As a result, Ingrid helped increase shipping revenue by 75% in the second half of 2024 versus the first half, while conversion dipped only 1% and customer mix became more profitable.

Apoteket

Christoffer Andersson

Head of Logistics