Case Study: ZOO.se boosts profit and customer satisfaction with Ingrid Delivery Checkout

How you can grow revenue and customer satisfaction with a premium delivery experience

ZOO.se, one of Sweden’s leading online pet retailers, wanted to improve the customer experience and capture more revenue from shoppers who needed pet supplies quickly. Before working with Ingrid, the company only offered standard shipping, which limited flexibility for customers and made it harder to compete for high-intent buyers who were willing to pay for faster delivery.

Ingrid implemented Ingrid Delivery Checkout for ZOO.se, enabling postcode-based delivery options with express shipping for an added fee across carriers like PostNord, Budbee, and Airmee. The result was a seamless premium delivery experience, with express orders prioritized in the existing warehouse queue at no extra operational cost. As of April 2025, one in ten orders included the express add-on, generating pure profit and contributing to higher satisfaction scores and repeat purchases.

ZOO.se