Case Study: Paul Smith achieves 95% sell-through with Ingrid

How omnichannel fashion brands connect local stock to online demand with in-store fulfillment

Paul Smith, the fashion brand, was expanding across the UK, Europe, and North America, but its retail and online systems were disconnected. That meant inventory in 36 stores often couldn’t be seen online, leading to “out of stock” messages, missed sales, and operational inefficiencies. Paul Smith turned to Ingrid, alongside Centra and Limesharp, to modernize its delivery and fulfillment setup.

Ingrid helped Paul Smith implement ship-from-store fulfillment, delivery optimization, proactive tracking, and self-service returns through its delivery platform and Returns tools. The results included 20% of online orders fulfilled from stores, a 10-weekly revenue increase with in-store fulfillment, and 28% revenue growth on Black Friday 2024, while also improving sell-through and reducing tech-stack complexity and delivery costs.

Paul Smith

Hannah Bennett

Head of Digital