Case Study: Babyshop boosts AOV and shipping revenue with Ingrid

Babyshop increases AOV and shipping revenue

Babyshop, the Nordics children’s clothing retailer founded in 2006, wanted to test whether raising delivery prices in Sweden would hurt conversion. They worked with Ingrid and its Delivery Checkout A/B Testing product to evaluate the impact of higher shipping fees on customer behavior.

Ingrid’s A/B test showed that a 10 SEK shipping increase for orders under a certain cart value reduced conversion but encouraged larger carts. The result was a 11% increase in shipping revenue, a 4% uplift in AOV, and improved gross profit per session, helping Babyshop fine-tune its delivery pricing strategy.

Babyshop

Marcus Svensson

Head of Data Science