Case Study: Åhléns boosts average delivery fee and conversion with Ingrid

Åhlens raises delivery fees by 29.9% with Ingrid

Åhléns, a major Swedish retailer, faced a challenge with an outdated and static delivery strategy. Its single free delivery threshold was not optimized for different carriers or customer behaviors and was costing the company money. With the help of Ingrid, specifically its Delivery Experiments product, the team aimed to test and rebuild its checkout strategy without losing conversion.

Ingrid's solution enabled Åhléns to A/B test its checkout, restructuring delivery option rankings and implementing a dynamic threshold that changed by season. The results were significant: a 29.9% increase in the average delivery fee, a 2.3% growth in average cart value, and a 1.4% increase in conversion rate, proving that customers would pay more for delivery when the experience was logical and relevant.

Åhlens