Case Study: AdLibris boosts conversion and cuts delivery costs with Ingrid

Adlibris cuts delivery costs by 10%

AdLibris, the Swedish e-commerce bookstore giant, wanted to improve its checkout and delivery experience. Initially integrated with only two traditional carriers, its delivery offer was not presented in a seamless, consumer-friendly way, creating an opportunity to boost customer satisfaction and repeat purchases. AdLibris partnered with Ingrid to address these challenges, using Ingrid Delivery Checkout.

With Ingrid Delivery Checkout, AdLibris optimized the checkout experience by showing more relevant delivery options, including delivery times, prices, and carrier choices, while steadily adding more carriers to match customer needs. The results were strong: Ingrid helped AdLibris achieve an 8% conversion uplift and save on net delivery costs, with the case study citing 10 in net delivery costs saved over 2018–2020.

AdLibris

Nicklas Törnqvist

Head of Delivery Experience