Case Study: ECO STYLE boosts distribution and sales growth with Ingram Micro DirecTrak

Increasing distribution and brand exposure through a DirecTrak Sales Accelerator Program

ECO STYLE, along with its sister brand Sandy Lisa, creates quality bags and accessories for on-the-go consumers and corporate buyers. As the business grew across B2B and B2C channels, founder Sandy Lisa Rouse needed a way to expand distribution, reach new markets, and manage inventory more flexibly. To support that growth, ECO STYLE partnered with Ingram Micro Commerce & Lifecycle Services through the Ingram Micro DirecTrak Sales Accelerator Program.

Ingram Micro Commerce & Lifecycle Services provided nationwide distribution, on-consignment inventory support, access to resellers and retailers, and fulfillment from facilities in California and Illinois. With Ingram Micro’s help, ECO STYLE expanded into Fortune 500 accounts, large retailers, and global markets like India and Singapore, while increasing sales 30% year over year and working with more than 70 resellers. The company also achieved two-day ground delivery to 90% of U.S. customers and kept annual return rates below a tenth of a percent.

ECO STYLE