Ingram Micro Commerce & Lifecycle Services
29 Case Studies
Case Study: GREATS Footwear delivers premium direct-to-consumer sneaker experiences with Ingram Micro Commerce & Lifecycle Services
A Ingram Micro Commerce & Lifecycle Services Case Study
GREATS Footwear went direct-to-consumer, preserving quality while maintaining low prices
GREATS Footwear, the Brooklyn-based premium sneaker brand founded in 2013, set out to disrupt the footwear market with a direct-to-consumer model and a limited retail presence. To support a fast-growing online business while protecting brand quality and pricing, GREATS turned to Ingram Micro Commerce & Lifecycle Services for ecommerce fulfillment and shipping support.
Ingram Micro Commerce & Lifecycle Services provided personalized shipping options and global fulfillment capabilities powered by the Shipwire platform, helping GREATS maintain a consistent customer experience from website to delivery. The solution also gave GREATS better demand forecasting and a path to international expansion, supporting growth in the U.S. and sales in Canada, the UK, Europe, China, and Australia.
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GREATS Footwear
Ryan Babenzien
Founder and Chief Executive Officer