Case Study: Back To The Roots streamlines retail dropshipping and ecommerce fulfillment with Ingram Micro Commerce & Lifecycle Services

Back to the Roots, a popular DIY gardening kit company, partners with Ingram Micro and Logicbroker to realize B2B retail success

Back To The Roots, an organic gardening company focused on helping families and kids grow their own produce, experienced rapid growth as demand surged across major retailers and ecommerce channels. To keep up with rising order volume, seasonal spikes, and the handling needs of fragile live products, the company needed a scalable fulfillment and retail integration solution. Ingram Micro Commerce & Lifecycle Services provided ecommerce fulfillment support through its Shipwire platform, helping Back To The Roots manage inventory, orders, and multi-channel sales.

Ingram Micro Commerce & Lifecycle Services implemented a centralized fulfillment setup from its New Lenox, Illinois facility, along with Logicbroker-based EDI integration to connect Back To The Roots with retailers like Target, Walmart, and The Home Depot. The result was a streamlined, automated process that reduced manual intervention, improved efficiency, and helped the company meet retailer SLAs. With Ingram Micro and Logicbroker in place, Back To The Roots expanded into more than 5,000 new major retail locations in the past 12 months and could ship ecommerce orders without manual clicking one by one.

Back To The Roots

Gary Duan

Director of Operations