Case Study: The Photography Show Achieves New Audience Growth with InGo

The Photography Show - Customer Case Study

The Photography Show, produced by Future, wanted a marketing solution to reach a new audience, encourage word-of-mouth promotion, and attract a younger demographic. To support these goals, Future used InGo’s event marketing platform as part of the show’s registration experience.

InGo implemented its full suite of tools, including Social Registration, Personal Invites, automated Social Posting, Who’s In, and Social Emails. The results included 15% of registrants signing on socially, 3,945 advocates generated, a network reach of 1,505,118, 9,751 personal invites sent, and 748,121 trusted impressions, with Social Emails also driving spikes of 1,388, 1,549, and 2,877 invites on successive days.

The Photography Show