Case Study: Money20/20 boosts attendee growth and engagement with InGo

Money20/20 - Customer Case Study

Money20/20, organized by i2i Events, is a leading global event for payments and financial services innovation. The event wanted to build on its reputation for attracting senior, geographically diverse decision makers and grow attendance with even more highly qualified attendees, so it turned to InGo and its Advocate Marketing solution.

InGo implemented an advocate marketing campaign that encouraged attendees and participants to share personalized invites and trusted social impressions. The campaign delivered 1,634 acquisitions at a $13.77 cost per acquisition, with 1,000+ advocates, 16,261 personal invites, and 797,663 trusted impressions; it also helped drive 10,000+ attendees, stronger networking and engagement, and measurable in-year value for Money20/20.

Money20/20