Case Study: Informa Exhibitions boosts attendee acquisition and engagement with InGo

Informa Exhibitions - Customer Case Study

Informa Exhibitions, the organizer behind Greenbuild, the world’s largest conference and expo dedicated to green building, was looking for a word-of-mouth marketing solution to extend its reach and better engage attendees and exhibitors. To solve this challenge, it used InGo’s social registration and amplification tools to turn participants into social advocates.

With InGo, Greenbuild empowered attendees to co-market the event and share invites across their networks, while also using InGo’s “Who’s In” tool to build social demand and showcase its community. The program delivered 25% adoption, generated 1,900+ engaged contacts and 1,800+ acquisitions, and produced a cost-efficient acquisition result of $2.71, helping drive strong on-site networking and a high share of new attendees.

Informa Exhibitions

Lindsay Roberts

Group Director