Case Study: ICCA boosts Congress attendance with InGo

ICCA - Customer Case Study

ICCA, the International Congress and Convention Association, wanted to boost attendance at its annual Congress and better capture the attention of its members through social media. The association already had a strong social strategy, but needed a more effective way to turn member excitement into registrations, and turned to InGo for help.

InGo implemented its Advocate Marketing app, using features such as Social Registration, peer-to-peer Personal Invites, Social Posting, and the Who’s-In Social widget to encourage members to promote the event. The results were strong: 18% of delegates at the 54th ICCA Congress came through the InGo channel, and the 2015 ICCA Congress broke its Americas attendance record.

ICCA

Mathijs Vleeming

ICCA