Case Study: Comexposium grows ad:tech Australia with InGo

Comexposium - Customer Case Study

Comexposium, one of Europe’s leading trade fair and event organizers, needed a better way to grow ad:tech Australia while attracting more relevant attendees. Frustrated by list fatigue and weakly measurable social media efforts, the team turned to InGo and its social event marketing software to expand reach beyond their own database.

InGo integrated its Software Suite with Comexposium’s registration system, etouches, adding Social Registration, Social Posting, Personal Invites, and Who’s In, plus a pre-event social email. In just about three weeks live on the registration site, InGo drove 3,098 personal invitations, 201 advocates, 113,701 trusted impressions, and 192 acquisitions through the InGo channel, helping Comexposium exceed expectations with stronger event growth and engagement.

Comexposium

Jan Barthelemy

Head of Digital Marketing