Case Study: Centaur Live grows event attendance by 15% with InGo

Centaur Live - Customer Case Study

Centaur Live, part of Centaur Media, wanted a way to boost registrations for Business Travel Show and Travel Technology Europe while attracting more relevant attendees. Working on a tight timeline and needing to integrate with its existing registration partner, Centaur Live turned to InGo and its social registration suite to support its event marketing strategy.

InGo implemented its social registration platform in just a few days, including Social Registration, Personal Invites, Social Posting, and the Who’s In widget. The result was a 15% increase in attendance for The Business Travel Show, 543 advocates sending 6,388 personal invitations, 269,093 trusted impressions, and a 71% conversion rate from pre-registration to attendance for contacts who registered through InGo.