Case Study: Washington State Employees Credit Union achieves a modern digital branch and higher member engagement with Ingeniux CMS

Washington State Employees Credit Union - Customer Case Study

Washington State Employees Credit Union (WSECU) needed to modernize its web presence into a “digital branch” that reflected its community focus. Its site hadn’t been fully redesigned since 2004, relied on separate CMS and knowledge‑base systems that produced duplicated, hard‑to‑search and outdated content, and was not optimized for mobile—all limiting members’ online experience.

Gravitate designed the new site and Ingeniux co‑developed it with WSECU on the latest Ingeniux CMS, enabling reusable content blocks, robust taxonomy and tagging, social media integration and employee blogs to create a community hub that is mobile‑friendly and easy for staff to manage. Since the April 2015 launch WSECU has seen increased time on site and growing new traffic, improved content governance and greater flexibility to evolve the site.

Washington State Employees Credit Union

Victoria Hallock

Digital Marketing Lead