Case Study: Valve achieves global gaming growth with Ingenico Group

Valve Grows Globally and Enters Russia’s Gaming Market with Ingenico ePayments

Valve, the global gaming company behind Steam, wanted to expand into new markets like Russia and other BRIC regions while reducing online fraud and improving payment conversion. To support this growth, Valve worked with Ingenico Group’s ePayments service, which offered local payment options, currency conversion, and guidance on regional payment preferences and compliance.

Ingenico Group implemented domestic alternative payment methods, stronger fraud prevention, and localized pricing in local currency, including Russian Rubles. As a result, Valve improved sales and customer loyalty, boosted revenues in Russia, and gained a stable payment infrastructure with broad support for cards, eWallets, prepaid cards, and real-time banking across multiple currencies.

Valve