Case Study: SmartBuyGlasses drives international expansion with Ingenico ePayments

Using Local Alternative Payment Methods to Drive International Expansion

SmartBuyGlasses, a leading global online retailer of designer eyewear, needed to scale its international expansion and penetrate new markets. The challenge was to provide a fully localized customer experience, including offering the specific payment methods preferred by consumers in each new country. To manage this growing complexity, they turned to the vendor Ingenico ePayments for its global payments solutions.

Ingenico ePayments provided a full-service payment platform, giving SmartBuyGlasses access to a wide portfolio of local alternative payment methods and credit cards. The solution included data-driven insights into local payment preferences, consolidated multi-currency reporting, and simplified remittance. This enabled SmartBuyGlasses to successfully launch in 15 new countries, with Ingenico processing over $150 million in payments and dramatically simplifying the reconciliation process across 35 markets.

SmartBuyGlasses

Doron Kalinko

Chief Executive Officer and Co-founder