Case Study: Square Enix boosts online revenue and reduces fraud with Ingenico ePayments Elevate

Using Data Analytics to Grow Online Revenue and Reduce Fraud Effective Business Intelligence

Square Enix, a major video game publisher, faced the challenge of deriving actionable insights from the vast amounts of data generated by its transition to online and mobile games. The company needed to understand the payment funnel to improve player conversion rates and identify growth opportunities, moving beyond mere conjecture. To tackle this, they turned to their payment service provider, Ingenico Group, for a data analytics solution.

Ingenico Group implemented its Elevate business intelligence solution, which organizes payment data into visual dashboards. This provided Square Enix with full visibility into their payment performance and allowed them to benchmark their data against industry peers. The solution had a direct, measurable impact, enabling the company to identify and fix a conversion issue in Russia and discover a massive growth opportunity in the Netherlands by adding the iDEAL payment method, which competitors were using for 60% of their revenue.

Square Enix

Simon Protheroe

Online Development Director