Case Study: Toom Baumarkt achieves 67% higher customer response with Ingenico Group

Toom Baumarkt German DIYers stock up on tailor-made discounts

toom Baumarkt, a German DIY retailer, wanted to make its long-running loyalty program more relevant and increase sales by using the large amount of customer spending data it held. Working with Ingenico Group and its Ingenico Marketing Solutions platform, the company moved beyond a traditional advantage card scheme to create more personalized incentives and communications.

Ingenico Group implemented a Next Best Offer approach, combining secure data warehousing, analytics, segmentation, and integrated CRM tools to generate tailored discounts and mailings. The result was more effective campaigns, optimized marketing spend, and stronger customer engagement; most notably, customer response was 67% higher with next best offers, and toom Baumarkt now runs more than 200 campaigns a year.

Toom Baumarkt

Robin Jungen

Head of CRM