Case Study: British Home Store achieves a seamless online relaunch with Ingenico Group

BHS sees major sales uplift alongside Ingenico Group

The British Home Store, a heritage online retailer, faced the immense challenge of relaunching its e-commerce platform in just six weeks to recapture its loyal customer base after the brand was acquired. They needed a robust, scalable payment solution and partnered with Ingenico Group to integrate key payment services into their new SAP Hybris platform.

Ingenico implemented a seamless payment system offering credit, debit, and PayPal options, supported by their fraud screening services. This allowed for a secure checkout and a quick, successful launch. The results were significant, with the vendor's solution helping to contribute to a 35% sales spike in the second quarter and attracting new customers, with two-thirds of sales during the boom coming from first-time shoppers.

British Home Stores

Kevan Mallinder

Managing Director