Case Study: VideoAmp achieves verified consumer profiles and stronger cross-screen measurement with Infutor identity resolution

VideoAmp enriches 300+ consumer attributes with Infutor

VideoAmp, a media performance platform, faced a challenge with unstable and fractional consumer data from various sources like linear TV and streaming, which prevented them from building trustworthy cross-platform media measurement. To solve this, they turned to vendor Infutor and integrated its Total Consumer Insights (TCI) and TCI MAID products into their identity graph.

Infutor's solution enriched VideoAmp's anonymous data signals with over 300 verified consumer attributes and added device-level identifiers with confidence scores. This identity resolution at scale transformed previously unknown data into verified consumer profiles, which significantly strengthened the accuracy of VideoAmp's audience targeting and reach reporting across every screen.

VideoAmp