Case Study: Database Management Agency achieves $3.5M annual savings and improved mail response rates with Infutor

The importance of data quality and duplicate identification

Database Management Agency, a national database technology company serving large consumer and B2B marketers, faced a challenge when a major health insurance client reported about 20% postal mail return rates and declining ROI due to duplicate records, deceased individuals, and address errors. They engaged Infutor to improve database quality using its data cleansing and linking services.

Infutor applied a multi-step cleansing and linking process — data standardization, NCOA and Proprietary Change of Address updates, DOB/DOD appends, Persistent ID assignment, and phone appends — to identify duplicates and correct addresses. The work produced measurable results: 10% PCOA updates, 5.1% duplication identification, 1.1% deceased identification, improved mail response and reduced costs, yielding roughly $3,500,000 in annual savings for the Database Management Agency’s client.