Case Study: MQ&C achieves 30% higher consumer identification and 20%+ conversion lift with Infutor's identity resolution

Providing a strong consumer identity foundation for marketing scale and segmentation

MQ&C, a digital agency and marketing technology firm serving niche online retailers, brick-and-mortar stores, home services and financial clients, needed more accurate identity markers—phone, email, name and address—to improve match rates, remove low-quality leads, increase scale and enable better demographic segmentation. To strengthen its consumer identity foundation, MQ&C turned to Infutor for identity resolution and enrichment using Infutor’s Identity Graph and its Total Phone ID and Total Email ID files.

Infutor delivered real-time identity markers that let MQ&C link phone numbers and emails to individuals and build a single, accurate consumer view. By applying Infutor’s data, MQ&C increased identification and scoring rates by 30%, reprioritized and removed fraudulent/low-scoring leads, and achieved more than a 20% improvement in conversions (including up to a 20% lift in call-center conversion), driving measurable ROI for its clients.

MQ&C

Jarrod Thuener

Chief Analytics Officer