Case Study: Leading Mortgage Lender achieves improved inbound lead quality and higher conversion rates with Infutor

Infutor Helps Mortgage Lender Improve Inbound Lead Quality

Leading Mortgage Lender needed to improve inbound lead quality and increase loan originations by expanding consumer profiles and enhancing internal modeling for better segmentation and targeting. Their customer data was fragmented across enterprise systems and lacked coverage of key demographic and property attributes, so they tested Infutor’s consumer demographic and property data to provide nationwide coverage for a proprietary identity graph.

Infutor delivered consumer demographic and property data (coverage including 266M consumers/130M households and 148M properties) and won the vendor test by providing better attribute coverage and higher accuracy—examples include lot size coverage 95% with 90% accuracy, number of stories coverage 77% with 91% accuracy, and year built accuracy 98%—and offered flexible partnership terms. As a result, Infutor helped the Leading Mortgage Lender improve targeting and lead qualification, supporting higher conversion rates and increased loan originations.