Case Study: National Marketing Agency achieves 19% improvement in media efficiency with Infutor

Improve Call Center Conversion Rates Using Inbound Call Segmentation

National Marketing Agency, a national marketing firm that optimizes inbound call center conversions for national brands, needed real-time marketing intelligence to screen callers and tailor sales messages to improve conversion rates and average order value. They engaged Infutor to leverage Infutor’s master telephone data and real-time API platform to identify callers and inform agent routing at the moment of the call.

Infutor overlaid the agency’s proprietary patented propensity-to-purchase model onto Infutor’s telephone database and returned sub-second matches via its real-time API, assigning modeled scores and routing callers to specialized agents with optimized scripts. The integrated solution delivered a measurable 19% improvement in media efficiency, improving caller segmentation, screening speed, and sales effectiveness.