Case Study: Home Professionals achieves 214% increase in completed form submissions with Infutor's ID Max

Engaging Homeowners and Increasing Contractor Confidence through Consumer Identity and Intelligence Insights

Home Professionals, an online home services resource that connects homeowners with local contractors, was losing many potential inquiries to abandoned web submission forms and incomplete data. To make the inquiry process faster and capture higher-quality leads, Home Professionals partnered with Infutor and chose Infutor’s ID Max identity and profile solution.

Infutor implemented ID Max to score, verify, complete and enrich inbound submissions in real time (with scores 0–100), allowing Home Professionals to shorten mandatory fields to just name, phone and ZIP while adding validated address, email, phone and predictive attributes like homeownership and home value. The result: a 214% increase in completed form submissions, recovery and qualification of aged leads, and more complete, conversion-ready inquiries delivered to service provider partners thanks to Infutor’s identity enrichment.

Home Professionals

Dick Wells

President and Chief Executive Officer