Case Study: Automotive Agency achieves 3x vehicle purchase rate with Infutor's Auto In-Market solution

Accurately targeting known auto shoppers through high-propensity (non-browser) data

Automotive Agency, a firm that builds data-driven omnichannel marketing programs, needed to improve its ability to target consumers actively shopping for a new vehicle. To meet this challenge the agency turned to Infutor and tested Infutor’s Auto In-Market targeting solution, which uses deterministic transactional, ownership and demographic data rather than relying solely on browser behavior.

Infutor built a 100-decile Auto In-Market model and the agency compared two 10,000-record samples in the same geography: a random baseline and a high-propensity group (score 80–100). After 90 days and verification against authoritative vehicle title transactions, the random sample produced 400 purchases while the Infutor high-propensity audience produced 1,200 purchases (a 3x lift), enabling the agency to expand its automotive targeting services.