Case Study: Victorian Bookmakers’ Association improves user experience and sign-ups with Infusion121's custom website and CMS

Victorian Bookmakers’ Association boosts website traffic and sign-ups with Infusion121

The Victorian Bookmakers’ Association (VBA) needed to improve its website to enhance user experience for punters and bookmakers, digitize its member management system, and boost traffic and sign-ups. They partnered with Infusion121 for a custom website and CMS development project to address these challenges.

Infusion121 delivered a mobile-responsive website with a clean layout, real-time race data integration, and a custom CMS for easy administration. The solution significantly improved the user experience and streamlined backend management for the VBA admin team. As a result, Infusion121 helped the association achieve increased website traffic, higher sign-ups, and greater revenue generation through new ad spaces and direct links to bookmakers.

Victorian Bookmakers’ Association (vba)