Case Study: Leading Real Estate Broker Company achieves 30-40% more conversions with Infrrd's property image search platform

Image Recognition Transforming Online Real Estate

Infrrd worked with a leading real estate broker company, an online property marketplace that needed a way to automatically classify property images and extract metadata from photos to improve listings and search. The challenge was to handle millions of images at scale and make visual search more useful for buyers and sellers.

Infrrd implemented an AI-powered image recognition and visual search platform that extracted thousands of features from property photos, stored them in an Elasticsearch index, and used tag-based search, deep learning, and microservices architecture to match similar properties and identify room types and property conditions. The solution also supported REST API integration and mobile apps, and it helped the customer create a differentiated property search experience that drove 30–40% more conversions.