Case Study: Schimmelpfennig GmbH & Co. KG achieves faster e-commerce reporting and product data control with InfoZoom

Schimmelpfennig GmbH & Co. KG - Customer Case Study

Schimmelpfennig GmbH & Co. KG, a family business operating the online shop badshop.de, faced a challenge in managing the data for its fast-growing e-commerce business. Their existing process of using Microsoft Excel for sales analyses was too time-consuming and inflexible to handle their large product portfolio. They needed a more powerful solution for marketing and sales controlling. The ERP provider, CCI WÖLFEL, recommended the analysis software InfoZoom as an add-on to their existing BüroWARE system.

InfoZoom was implemented to provide versatile and fast data analysis and reporting. The solution allowed the marketing team to generate daily sales reports in just two minutes instead of twenty, providing the management with immediate access to key figures. This enabled proactive, data-driven decisions for sales promotions and pricing. Furthermore, InfoZoom became essential for managing the data of their 18,000 products, significantly improving data quality and control for the entire business.

Schimmelpfennig GmbH & Co. KG

Thomas Flöter

Marketing Team Leader & Controller