Case Study: Great Clips builds an enterprise-wide customer data foundation with Infoverity

Great Clips builds a customer data foundation across 4,400+ locations with Infoverity

Great Clips, a hair salon franchise with over 4,400 independently operated locations, faced significant challenges in managing customer data consistently across its vast network. This led to duplicate records, unreliable analytics, and manual compliance processes. They partnered with Infoverity to build an enterprise-wide customer data foundation, focusing on a master data management (MDM) strategy before selecting a platform.

Infoverity implemented a strategy-first MDM engagement for Great Clips, creating a single trusted customer record to serve as a reliable data foundation for the entire enterprise. The solution successfully addressed the issues of data duplication and inconsistency, enabling more effective marketing campaigns and trusted analytics. The measurable impact included sustained operational excellence at a franchise scale.

Great Clips